Step 3: Masthead, Cover Hierarchy and Grid Sketches

Due Thursday, Jan 24

3.1 Masthead Exploration

Explore the typographic possibilities for a common masthead to be used on all covers, utilizing the name of your magazine. Your masthead should be essentially a logotype and use type only, no illustration or marks. However, you can manipulate or alter the type as needed. Develop at least 3 different directions for your masthead, choosing typefaces that would communicate the theme of your magazine to your target audience.

3.2 Cover Hierarchy Explorations

Using headlines, subheads, etc. from your sample content taken from competitor magazines, develop rough explorations of organization and hierarchy of information on your covers. Each cover should have a primary feature article, which matches the cover image, and list at least two other articles plus one other type of feature info (such as a recipe, top ten list, etc). Develop at least 3 directions for the hierarchy of info on your covers, trying different type combinations to achieve hierarchy in different ways. Each direction should correspond to one of your masthead directions. Also include fpo (for placement only) images on your covers. These can be sketches, temporary stock images or roughs of the images you are developing.

3.3 Grid Thumbnails for Inside Layouts

Sketch standards grids that you might use to layout information inside your magazine, with consideration to placement of both images and type. Develop a grid that works for a primary article spread, a secondary article spread and one other feature such as an article or infographic. Number of thumbnails is up to you, but amount of effort will be considered when grading.

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